NBC’s ‘Green is Universal’ Green Week Campaign

It’s always refreshing to see that TV networks are becoming more aware of an eco-friendly lifestyle and have started to promote such a life through store merchandise and even in their TV episodes. After watching my DVR’d Lipstick Jungle over the weekend, I was impressed to see how Wendy, one of the co-stars played by Brooke Shields, decided to have a ‘locavore’ Thanksgiving in order to cut down on this year’s Thanksgiving carbon footprint. As described in the show, Wendy’s ‘locavore’ Thanksgiving means that every ingredient from the appetizers to the turkey to the dessert all are locally grown and can be found within a 100 mile radius of New York City. If you haven’t seen the episode yet, I won’t spoil the outcome – whether Wendy pulls off a locally grown Thanksgiving dinner or not – but it’s exciting to see that NBC is kicking their Green Week campaign off to a great start.

As part of their green initiative, NBC Universal has set up an online store where visitors can purchase eco-friendly T-shirts, travel mugs, grocery totes, and more to support their favorite primetime shows and the environment at the same time.